WATCH: Your Google Ads Profitability Potential

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Topic Timestamps

  • 0:00 Welcome
  • 0:42 Why Google Ads is different than other types of advertising
  • 2:05 How to set up your new Google Ads account
  • 3:31 Accessing the Keyword Planner Tool
  • 3:40 What the Keyword Planner Tool helps you find
  • 6:48 Setting your location targeting
  • 8:33 Getting a list of keywords
  • 11:32 Getting your clicks forecast
  • 13:06 How to read the forecasting graph
  • 15:28 Conversions
  • 17:10 Finding your industry's avg. conversion rate
  • 21:11 Finding your avg. customer lifetime value (conversion value)
  • 23:16 Determining if Google Ads will be profitable for your business
  • 25:47 Seeing your revenue (conversion value) forecast
  • 27:34: How to use this forecast information to make a decision about Google Ads
  • 29:19: Invitation to free "Your First Google Ads Campaign" class

Want to learn how to create your first campaign? Watch Your First Google Ads Campaign now!

 
In this free 60 minute beginner-friendly class, you'll learn step-by-step how to create a campaign using the profit forecast you just calculated.
Create Your First Campaign
Tom Burns Internet Marketing