WATCH: Your Google Ads Profitability Potential
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Topic Timestamps
0:00 Welcome
0:42 Why Google Ads is different than other types of advertising
2:05 How to set up your new Google Ads account
3:31 Accessing the Keyword Planner Tool
3:40 What the Keyword Planner Tool helps you find
6:48 Setting your location targeting
8:33 Getting a list of keywords
11:32 Getting your clicks forecast
13:06 How to read the forecasting graph
15:28 Conversions
17:10 Finding your industry's avg. conversion rate
21:11 Finding your avg. customer lifetime value (conversion value)
23:16 Determining if Google Ads will be profitable for your business
25:47 Seeing your revenue (conversion value) forecast
27:34: How to use this forecast information to make a decision about Google Ads
29:19: Invitation to free "Your First Google Ads Campaign" class
Want to learn how to create your first campaign? Watch
Your First Google Ads Campaign
now!
In this free 60 minute beginner-friendly class, you'll learn step-by-step how to create a campaign using the profit forecast you just calculated.
Create Your First Campaign