The body copy should expand on the promise given in the headline. Headlines should summarize your value proposition, and your body copy should explain the pertinent details.
If your product is technical in nature, show a visual demonstration of how easy it is to use (a 3-5 minute video is perfect). Show readers how it accomplishes its primary function and give them an idea of what to expect when using it.
Call out to your audience by name. "Time-saving social media management for time-poor small business owners" immediately qualifies your readers, attracting valuable prospects and repelling irrelevant ones.
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