WEBINAR REPLAY: Your Google Ads Profitability Potential + Your First Google Ads Campaign Bonus Workshop


Topic Timestamps

  • 0:00 Welcome
  • 0:41 What you'll learn in this video (class agenda)
  • 3:27 How does Google Ads actually work?
  • 12:50 The 3 pieces of a campaign
  • 14:23 What does a campaign do?
  • 18:39 What does an ad group do?
  • 24:39 What does an ad do?
  • 26:13 Let's build your first campaign!
  • 27:19 Using the Keyword Planner tool to get your keywords
  • 28:17 Sorting your new keywords into separate ad groups
  • 34:43 What to do if your forecast doesn't have enough data
  • 35:00 How to decide on a campaign budget and Max CPC limit
  • 38:47 Creating your campaign
  • 42:12 Confirming your location targeting and bid strategy
  • 47:12 Creating your ads
  • 50:01 How to write effective ads
  • 56:49 Creating multiple ad variations (the quick way)
  • 58:53 Launching your campaign
  • 1:01:31 Taking your campaigns to the next level: Google Ads Essentials live class
  • 1:05:23 What you'll learn in Google Ads Essentials
  • 1:10:18 How to enroll

Want to take your ROI to the next level? Enroll in the LIVE Google Ads Essentials class!

You've calculated your profitability forecast. You created your first campaign. Now it's time to learn more about how to build and sustain profitable, predictable, easy-to-manage campaigns.
Tom Burns Internet Marketing